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For Immediate Release


Pepco Edison Place Gallery to Host Pop-Up Retail "Edited" Store

Calling all Savvy Fashionistas

Goodwill of Greater Washington's Pop-Up Retail Shop

Comes to Pepco Edison Place Gallery

WASHINGTON, D.C. - The Pepco Edison Place Gallery will become a Goodwill of Greater Washington pop-up retail shop, "Edited for Goodwill." The pop-up retail shop will bring a highly fashionable, temporary Goodwill store to the local fashion and budget conscious community. Goodwill will provide staff and merchandise for the store. Cash and credit card transactions will be accepted on site.

"The pop-up shop is a natural fit within Goodwill's strategy to reposition its retail stores, making them a more widely acceptable shopping option while educating consumers on the agency's important workforce development mission," said Brendan Hurley, Goodwill of Greater Washington Chief Marketing Officer. "

Designed by the global architecture, design, planning and consulting firm Gensler, the retail pop-up shop will operate from Wednesday, August 1 through Friday, August 3, 2012, noon-7 p.m. each day at the Pepco Edison Place Gallery.

"The Pepco Edison Place Gallery is a space we dedicate to non-profit organizations for art exhibits to unique ideas like the Goodwill Pop-up store. We're delighted to partner with Goodwill and Gensler on this fashion venture," said Debbi Jarvis, VP Corporate Citizenship and Social Responsibility for Pepco.

The gallery is located at 702 Eighth St. NW between G and H streets, one block west of the Verizon Center.

This event will also launch a fashion design competition. The winner will present his/her custom design at the Fashion of Goodwill Runway Show and Gala on Thursday, September 27, at the Italian Embassy.

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